What is Contextual link?

Contextual links are displayed  on the web pages when content of the page indicate to an ad server that the page  is good match for specific keywords or phrases.

A contextual link is a type of hyperlink that is embedded within the content of a web page and links to another page or resource that is relevant to the content surrounding the link. Contextual links are often used in articles, blog posts, and other types of content to provide additional information or resources to the reader.

Contextual links are important for search engine optimization (SEO) because they help to establish the relevance and authority of a website. Search engines use the content surrounding a link to understand the context and determine the relevance of the linked page, which can help to improve the ranking of the linked page in search engine results pages (SERPs).

Contextual links also help to improve the user experience by providing additional information and resources to the reader. They should be used to link to relevant, high-quality content that adds value to the user and provides a positive user experience.