What is Keyword Difficulty?

Keyword difficulty is a metric used in search engine optimization (SEO) to evaluate how difficult it would be to rank for a particular keyword or key phrase in search engine results pages (SERPs).

Keyword difficulty is based on a number of factors, including the strength and authority of the websites currently ranking for the keyword, the number and quality of backlinks pointing to those sites, and the overall competitiveness of the keyword within a particular industry or niche.

Keyword difficulty scores typically range from 0-100, with higher scores indicating greater competition and difficulty to rank for a particular keyword. The score can be determined through the use of specialized keyword research tools that analyze various metrics and factors to provide an estimate of the keyword's difficulty.

Keyword difficulty can be an important consideration in keyword research and SEO strategy, as it can help website owners and marketers to identify high-potential keywords with lower competition and greater likelihood of ranking success, and to prioritize their efforts accordingly. However, it's important to note that keyword difficulty is just one factor to consider when choosing keywords for optimization, and should be balanced with other considerations, such as relevance, search volume, and user intent.