Which Types of Keywords Should You Choose for SEO?

Best Keyword Types to Choose for SEO | SEO Keyword Strategy

Which Types of Keywords Should You Choose for SEO?

Effective SEO begins with choosing the right types of keywords—the terms that reflect what your target audience is actually searching for. Not all keywords offer the same value. A strategic mix of different keyword types can help you capture traffic, boost rankings, and improve conversion rates.

Here are the major keyword types every website should consider:

1. 🔍 Primary Keywords

These are your main target keywords, typically high in volume and competition. Every page should be optimized around a single primary keyword that reflects its core theme.

✅ Example:

• Buy running shoes

• Digital marketing services

2. 🔎 Secondary Keywords

These are closely related variations or supporting terms to your main keyword. They help broaden your reach and improve content relevance.

✅ Example:
Primary: Hotel in Jaipur
Secondary: Budget hotel in Jaipur, Jaipur hotel near railway station

3. 📈 Long-Tail Keywords

Long-tail keywords are longer and more specific phrases with lower competition and higher conversion potential. Ideal for targeting niche audiences.

✅ Example:

• Best SEO services for small business USA

• Affordable hotel with banquet hall in Mansarovar Jaipur

🧠 These are excellent for new websites or those targeting very specific queries.

4. 📌 Local Keywords

Use geo-targeted keywords to attract users from specific locations. Essential for businesses offering local or regional services.

✅ Example:

• SEO company in Delhi

• PPC services in New York

🔗 Pair with our Local SEO Services for better local visibility.

5. 🤖 LSI (Latent Semantic Indexing) Keywords

LSI keywords are semantically related terms that help search engines understand your content better. They support your primary keywords without repeating them.

✅ Example (for "content marketing"):

• blog promotion, press release writing, article marketing

6. 💰 Commercial/Transactional Keywords

These keywords signal buying intent and are ideal for landing pages and sales-focused content.

✅ Example:

• Hire SEO expert

• Buy men’s watches online

🎯 These typically lead to higher conversion rates.

7. 🧠 Informational Keywords

Used in blog content, these keywords answer questions or provide knowledge. Great for top-of-funnel traffic and authority building.

✅ Example:

• What is keyword research?

• How to boost Google rankings?

Pair with our Blog Promotion Services to increase reach.

✅ Best Practices for Choosing Keywords

🟢 Balance Between Volume and Competition

Choose a mix of high-volume and low-competition keywords to rank quickly and build momentum.

🟢 Align with Search Intent

Always match your keyword strategy to what users are actually trying to achieve—information, purchase, navigation, etc.

🟢 Group Keywords by Content Strategy

Use primary keywords for main pages and long-tail/informational for supporting blog or landing pages.

🧭 Final Thoughts

A well-rounded SEO strategy doesn’t rely on one keyword type. It’s the combination of primary, long-tail, local, and LSI keywords that help increase visibility, capture intent, and drive conversions.

📊 Not sure which keywords your site should target?
Get a Free Website Analysis or explore our On-Page Optimization Service to get expert keyword mapping and implementation.