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Press Release vs Article Submission – Which Is Best for SEO?

Press Release vs Article Submission – Which Is Best for SEO?

Press Release vs Article Submission – Which Is Best for SEO?

In the ever-evolving world of SEO, content-based link building remains one of the most effective ways to improve rankings and authority. Two of the most widely used strategies are Press Release Submission and Article Submission — both valuable in their own right, but often misunderstood or misused.

At SEO Manual Submission, we offer both services with content creation and manual distribution. So which one should you choose for your campaign?

Let’s break it down.


📢 What Is Press Release Submission?

A press release is an official announcement written for media, PR, and publication networks. It focuses on newsworthy updates — such as a product launch, milestone, event, acquisition, or public statement.

When submitted to premium PR distribution networks and news sites, it:

  • Builds brand credibility

  • Gains high-authority backlinks

  • Gets indexed quickly

  • Attracts media attention and referral traffic

📦 Explore Press Release Packages

📝 Learn more about the press release services

 


✍️ What Is Article Submission?

Article submission involves writing informational, SEO-friendly articles and publishing them on niche directories, blogs, or content-sharing platforms. Unlike press releases, these aren’t news-based — they’re evergreen, educational, or promotional.

When submitted correctly, article submission:

  • Improves long-term search engine visibility

  • Delivers do-follow backlinks

  • Supports keyword rankings

  • Enhances content marketing strategy

📦 Explore Article Submission Packages

📝 Learn more about our Article Services


🆚 Press Release vs Article Submission – SEO Comparison

Feature Press Release Article Submission
Content Type News-based, time-sensitive Informative, evergreen
Distribution Media, PR sites, news platforms Niche directories, blogs
Backlink Type High authority, often no-follow Do-follow contextual links
SEO Value Fast indexing, authority signals Long-term keyword performance
Brand Visibility High – enhances credibility Medium – SEO-focused exposure
Ideal Use Case Announcements, reputation, PR SEO Traffic, ranking, content SEO
Cost Higher – premium distribution Moderate – flexible packages

 

Note: While many press release sites provide no-follow links (which don’t pass link juice), they still carry strong trust signals. Articles focus more on do-follow contextual links for ranking power.


🧠 Which One Should You Choose?

✅ Choose Press Release Submission if:

  • You have something newsworthy to announce

  • You want to build brand trust or media attention

  • You're targeting reputation SEO or event visibility

  • You need high-authority domains (e.g., FOX, NBC, etc.)

🔗 Use our Press Release Distribution Services

 



✅ Choose Article Submission if:

  • Your goal is consistent backlink growth

  • You’re targeting multiple keywords

  • You want scalable link building with niche relevance

  • You're growing authority over time with informative content

🔗 Use our Article Writing and Submission Services


💡 Best Practice: Combine Both for Balanced SEO

While PR gives you trust and exposure, articles support long-term rankings. That’s why many of our clients choose bundled campaigns that include:

  • Monthly article submissions

  • Quarterly press release distribution

  • Content tailored to SEO + branding

📩 Request a customized quote

 


📚 Related Resources:

 



✅ Conclusion

Both press release and article submission have their place in a smart SEO strategy. The key is to align your content with your current goals:

📈 Need branding + authority? Go for press releases.

📊 Need backlinks + keyword rankings? Choose article submissions.

At SEO Manual Submission, we provide expert-written content and manual distribution — ensuring quality, safety, and results every time.

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