In the ever-evolving world of SEO, content-based link building remains one of the most effective ways to improve rankings and authority. Two of the most widely used strategies are Press Release Submission and Article Submission — both valuable in their own right, but often misunderstood or misused.
At SEO Manual Submission, we offer both services with content creation and manual distribution. So which one should you choose for your campaign?
Let’s break it down.
A press release is an official announcement written for media, PR, and publication networks. It focuses on newsworthy updates — such as a product launch, milestone, event, acquisition, or public statement.
When submitted to premium PR distribution networks and news sites, it:
Builds brand credibility
Gains high-authority backlinks
Gets indexed quickly
Attracts media attention and referral traffic
📦 Explore Press Release Packages
📝 Learn more about the press release services
Article submission involves writing informational, SEO-friendly articles and publishing them on niche directories, blogs, or content-sharing platforms. Unlike press releases, these aren’t news-based — they’re evergreen, educational, or promotional.
When submitted correctly, article submission:
Improves long-term search engine visibility
Delivers do-follow backlinks
Supports keyword rankings
Enhances content marketing strategy
📦 Explore Article Submission Packages
📝 Learn more about our Article Services
Feature | Press Release | Article Submission |
---|---|---|
Content Type | News-based, time-sensitive | Informative, evergreen |
Distribution | Media, PR sites, news platforms | Niche directories, blogs |
Backlink Type | High authority, often no-follow | Do-follow contextual links |
SEO Value | Fast indexing, authority signals | Long-term keyword performance |
Brand Visibility | High – enhances credibility | Medium – SEO-focused exposure |
Ideal Use Case | Announcements, reputation, PR SEO | Traffic, ranking, content SEO |
Cost | Higher – premium distribution | Moderate – flexible packages |
Note: While many press release sites provide no-follow links (which don’t pass link juice), they still carry strong trust signals. Articles focus more on do-follow contextual links for ranking power.
You have something newsworthy to announce
You want to build brand trust or media attention
You're targeting reputation SEO or event visibility
You need high-authority domains (e.g., FOX, NBC, etc.)
🔗 Use our Press Release Distribution Services
Your goal is consistent backlink growth
You’re targeting multiple keywords
You want scalable link building with niche relevance
You're growing authority over time with informative content
🔗 Use our Article Writing and Submission Services
While PR gives you trust and exposure, articles support long-term rankings. That’s why many of our clients choose bundled campaigns that include:
Monthly article submissions
Quarterly press release distribution
Content tailored to SEO + branding
Both press release and article submission have their place in a smart SEO strategy. The key is to align your content with your current goals:
📈 Need branding + authority? Go for press releases.
📊 Need backlinks + keyword rankings? Choose article submissions.
At SEO Manual Submission, we provide expert-written content and manual distribution — ensuring quality, safety, and results every time.
06 Jul 2025
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