Things to Do After Google July 2025 Core Update

🛠️ Things to Do After the Google July 2025 Core Update – SEO Recovery Plan for Sustainable Rankings

The Google July 2025 Core Update has once again shaken the digital landscape, affecting websites across every niche—from ecommerce and law firms to health and finance. For some, it brought visibility and improved rankings. But for many others, it caused a sharp drop in organic traffic, keyword rankings, and even de-indexing of important pages.

If your website has suffered a sudden ranking drop, don’t panic. Google’s core updates are designed to reward websites that provide high-quality content, a trustworthy user experience, and a strong link profile. The good news is: most SEO damage from core updates is reversible with the right strategy.

This guide outlines what you need to do after the July 2025 update to recover lost ground, realign with Google’s evolving standards, and strengthen your website’s foundation for the long term.

📉 Understanding the Impact of the July 2025 Core Update

Google rarely discloses the full scope of changes in a core update, but the SEO community and tracking tools have already identified key trends:

The July 2025 update appears to have placed even more weight on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), as well as penalized websites with low-quality or AI-spun content, weak backlinks, and outdated SEO practices. This means websites with poor user experience, unhelpful content, or manipulative backlinks were the most vulnerable.

Industries that rely on trust and authority—such as healthcare, law, finance, and ecommerce—have seen significant volatility. Local businesses and affiliate sites were also heavily impacted, especially those that depend on outdated SEO tactics.

Before jumping into fixes, it’s crucial to evaluate how your website was affected. Review analytics and ranking reports to determine which pages or sections lost visibility and identify any patterns in traffic drops.

✅ Step-by-Step SEO Recovery Checklist After the July 2025 Update

1. Perform a Page-Level Audit Using Search Console and Analytics

The first step is to analyze data directly from Google Search Console and your analytics platform. Look for pages that experienced noticeable ranking drops, traffic declines, or indexing issues after the update rolled out.

In Search Console, use the “Performance” tab to compare the last 28 days with the previous period. Focus on:

• Queries that lost impressions or clicks

• Top-performing pages that suddenly dropped

• Devices (desktop vs. mobile) showing variations

These insights will help you identify which content or technical aspects need priority attention.

If deeper analysis is needed, consider a complete audit from professionals. Our Website SEO Audit Service provides an actionable report covering content, links, on-page issues, and more.

2. Refresh and Reoptimize Your Website Content

Core updates consistently favor websites that keep their content fresh, informative, and aligned with user intent. If your content is outdated, lacks depth, or uses keyword stuffing, it may have lost value in Google’s eyes.

Spend time revisiting your existing content:

• Update old statistics, references, and product/service information

• Reorganize content structure with improved subheadings and readability

• Add internal links to related topics for better topical authority

• Expand thin content by addressing frequently asked questions or user concerns

For example, a service page targeting “ecommerce SEO” should not just list benefits, but also explain how SEO impacts conversions, how product pages are optimized, and include schema-based enhancements.

If you lack the resources for regular content upgrades, our Content Marketing Services can help you maintain topical relevance with professional blog and article writing.

3. Evaluate and Strengthen Your Backlink Profile

Your backlink profile plays a significant role in determining how resilient your website is to Google’s algorithm changes. Low-quality or spammy backlinks, especially from irrelevant or AI-generated sources, can now harm your rankings instead of helping them.

Begin by conducting a detailed backlink audit:

• Use tools like Ahrefs or SEMrush to identify toxic or irrelevant links

• Disavow harmful backlinks that violate Google’s guidelines

• Look for backlink gaps compared to top-ranking competitors

More importantly, shift your focus toward acquiring high-quality, contextual backlinks from authoritative domains in your niche. Google now rewards natural links that are earned through valuable content and relevant placement.

At SEO Manual Submission, we specialize in advanced and high-authority link building, including:

• Advanced Link Building Services using techniques like broken link building, skyscraper method, and HARO outreach

• Contextual Link Building for placing backlinks within high-quality, niche-relevant content

• Niche One Way Link Building to secure targeted backlinks from industry-specific websites

These strategies align with Google’s quality standards and are future-proof against algorithmic penalties.

4. Improve On-Page SEO and Technical Health

Once your content and backlinks are aligned with quality guidelines, don’t overlook technical and on-page optimization. Even the best content can underperform if it’s not structured and indexed correctly.

Here’s what to focus on:

• Ensure your meta titles and descriptions are unique, keyword-optimized, and click-worthy

• Use proper heading tags (H1, H2, H3) and avoid repetition

• Fix broken links, 404 errors, and unnecessary redirects

• Optimize for mobile usability and speed (Core Web Vitals matter more than ever)

• Validate your schema markup to enhance SERP appearance

Your goal should be to create an experience that satisfies both search engines and real users. For expert assistance, explore our On Page Optimization Service, where we charge just $10 per page and ensure 100% compliance with modern SEO standards.

5. Demonstrate Strong E-E-A-T and Brand Trust

Google has confirmed that E-E-A-T is essential, particularly for YMYL (Your Money, Your Life) websites—this includes industries like health, finance, law, and ecommerce.

To boost your E-E-A-T signals:

• Showcase your team’s expertise with author bios or credentials

• Add testimonials, reviews, and trust badges

• Keep your “About Us,” “Contact,” and “Privacy Policy” pages up to date

• Ensure consistency of your NAP (Name, Address, Phone) across all listings

If your local SEO visibility has dropped, this might be due to missing or inconsistent citations. We recommend checking your presence on local directories and correcting it through our Local Citation Building Service.

📈 Why High-Quality Manual Link Building Matters More Than Ever

The July 2025 update has reinforced one truth: Google continues to devalue automated and low-effort link building tactics. Directories with zero editorial review, mass blog comments, or spun content backlinks no longer carry weight—and worse, may result in manual actions.

To stay compliant and competitive, your focus should shift to:

• Securing contextual links within well-ranked, niche blogs

• Publishing expert-level articles through white-hat guest posting

• Leveraging industry-specific portals for one-way link placement

We do this daily for global clients through:

• Niche One Way Link Building »

• Guest Posting Services »

• Monthly Link Building Campaigns »

These manual, research-driven approaches are not just algorithm-safe—they deliver real results.

🤝 When Should You Ask for Professional SEO Help?

Some businesses can fix their issues internally. But if your ranking drop is significant, or if you’ve been hit by past penalties and still haven’t recovered, professional intervention can make all the difference.

At SEO Manual Submission, we’ve been recovering websites from Google penalties and algorithmic updates since 2004. Our solutions are designed to be safe, strategic, and performance-driven.

Want results without risk? Try our Pay for Performance SEO, where you only pay when your keywords start ranking. You can also request a free quote if you need a custom SEO plan.

🔐 Future-Proofing Your SEO Strategy Beyond July 2025

To stay safe from future updates:

• Avoid shortcuts or black-hat tactics at all costs

• Prioritize topical authority with deep content clusters

• Build relationships with niche publishers for link opportunities

• Regularly audit and update your content, not just once a year

• Use data-driven tools and human expertise to guide every move

Above all, consistency is key. SEO isn't something you do once—it’s a long-term investment in your digital visibility.

📝 Final Thoughts

The Google July 2025 Core Update has made it clear: only high-quality, user-first websites will thrive. Whether you’ve lost traffic or want to guard against future ranking drops, the steps outlined above can help you build a solid, update-proof SEO foundation.

At SEO Manual Submission, we don’t believe in automation or shortcuts. We believe in strategy, quality, and 100% manual execution.

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