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YouTube is not just a platform to watch and share videos. It is also recognised as the second-largest search engine in the world! Brands and businesses around the world are creating innovative and engaging YouTube videos to reach, engage and convert users to customers. If you are one of those brands and business creating videos and uploading them to YouTube to get more users, then you need to optimise those videos to get the most of them.
CPM (Cost Per Mille) is the advertising cost per 1,000 impressions. Learn how CPM works, where it’s used, and how to compare it with CPC for ad campaigns.
08 Jan 2026
23 Dec 2025