Conducting a technical SEO audit involves identifying and fixing technical issues on your website that may be hindering its search engine rankings and visibility.
Here are the steps to conduct a technical SEO audit:
Crawl your website: Use a website crawler tool, such as Screaming Frog or DeepCrawl, to crawl your website and identify technical issues such as broken links, duplicate content, missing meta tags, and redirect chains.
Check website speed: Use website speed testing tools such as Google's PageSpeed Insights or GTmetrix to check your website's loading speed and identify areas for improvement.
Check mobile-friendliness: Use Google's Mobile-Friendly Test tool to check whether your website is optimized for mobile devices and identify areas for improvement.
Check website security: Use a security tool such as Qualys SSL Labs to check your website's security and SSL certificate status.
Analyze website architecture: Analyze your website's architecture to ensure it is user-friendly and easy for search engines to crawl. Check for proper internal linking, sitemaps, and URL structure.
Check robots.txt and XML sitemap: Check that your robots.txt file is properly configured and that your XML sitemap is up-to-date and submitted to search engines.
Check for duplicate content: Use a duplicate content checker tool, such as Copyscape or Siteliner, to identify duplicate content on your website and resolve it.
Analyze backlinks: Analyze your website's backlink profile to ensure it is free from spammy or low-quality links that may harm your search engine rankings.
By conducting a technical SEO audit and addressing any issues identified, you can ensure that your website is optimized for search engines and user experience, leading to improved search engine rankings and visibility.
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