Definition of Cost per click (CPC) :- A system where an advertiser pay an agreed amount for each click someone makes on a links leading to their website.
Cost per click (CPC) is a pricing model used in online advertising, particularly in pay-per-click (PPC) advertising, to determine the cost of each click on an advertisement. With the CPC model, advertisers pay each time a user clicks on their ad, regardless of whether the click leads to a sale or conversion.
CPC (cost per click) is determined by a variety of factors, including the advertiser's maximum bid for the ad, the quality and relevance of the ad, and the competition for the ad space. The cost of each click can range from a few cents to several dollars, depending on the advertising platform and the keywords or topics being targeted.
Cost per click (CPC) is an important metric for advertisers as it helps to control advertising costs and provides a clear measure of the cost of each click on an ad. Advertisers can use CPC data to determine the cost-effectiveness of their advertising campaigns, adjust their bids and targeting strategies to lower costs and improve performance, and track the return on investment (ROI) of their advertising efforts.
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