What is Paid Placement?

What is Paid Placement?

Definition of Paid Placement :- An advertising program where listing appear in response to particular search term, with higher ranking, typically obtained by paying more than other advertiser.

Definition of Paid Placement :- An advertising program where listing appear in response to particular search term, with higher ranking, typically obtained by paying more than other advertiser.

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What is Contextual links?

Contextual links are displayed  on the web pages when content of the page indicate to an ad server that the page  is good match for specific keywords or phrases.

What is Robot.txt?

Robot.txt :- A file used to keep web pages from being indexed by search engine.

What is Spam?

Spam :- Any search engine marketing method that search engine decides is detrimental to its effort to delivered relevant search results.

What is Unethical SEO?

Unethical SEO technique is unlawful, unscrupulous, or just in bad taste. We shouldn’t use this technique for submissions otherwise there are more chances to get banned by Search Engines.

What is Cloaking?

The act of serving content to search  engine spiders. That is different to what the normal visitor wants to see.  Search engine will ban you if they find that you are doing this.

How Does SEO Work?

Search Engine maintains a huge database containing information for individual website. Most of the information search engine collect is not listed in their results pages, But its taken to consideration and when its comes to deciding those results ranking.

What is Natural Listings?

Definition of Natural Listings :- The listing that search engines do not sell. Instead the site appear solely because search engine believes it is important for them to be included. Note that Paid inclusion listings are still treated as natural listings by many search engines.

What is Paid listing?

Definition of Paid listing :- Listings that search engine sell to advertisers. Usually through Paid Placement or Paid Inclusion programs.

What is Click Through Rate?

How many people click on a  link, as a percentage of the total number of people that saw the link.

What is Search Result Page?

Definition of Search Result Page :- The page that appears after a user enter their search terms. For example if we are looking seo services website and we have not idea about good company so we open Google and searching for seo services firm. Google is showing result after your search and that is know as search engine result page.

What is Seach Engine Index?

Definition of Index: - Once the crawler has collected all the information, then after it is stored and indexed all information. This allows user for searching keywords or phrase to get result relating to what they were searching for – their search results. More sites incorporate (Shamil karna) rating system like Google page rank or Alexa ranking for positioning your site. This ratings are used to attempt to ensure that sites are very important or get more traffic than other (unimportant sites).

How to Check Your Sites Ranking

First of all go to the search engine where you want to check your site’s ranking, and enter the keyword you want to check. Your result page will come up, and you will need to look through them until you find your website. SEO expert recommended that if you are not listed in at least the top 20 then you should continue to optimize.

What is Outbound links?

Definition of Outbound links : Links on one website that lead to other website.

What is Cost per click?

Definition of Cost per click (CPC) :- A system where an advertiser pay an agreed amount for each click someone makes  on a links leading to their website.

What is Graphical Inventory?

Definition of Graphical Inventory : - Banners and other ads that appears depending on the keywords a page contains. This includes Pop ups, Browser toolbars, and rich (reach) media.

What is Reciprocal links?

Definition of Reciprocal links :- A “link exchange” in which two sites link to each other.

What is Search Engine Optimization or SEO?

Definition of Search Engine Optimization (SEO) :- Altering (Badalna) or changing a website so that its rank higher in the search engines known as search engine optimization or SEO.

Understanding Stop Words and How to Avoid Them?

To understand how to avoid stop words, you have to understand first what the stop words are. Search engines have some words or phrases that are considered “Stop Words”. When the spider or crawler encounter one of these words they will live immediately your website and any information they gathered from it will not be saved in their database. This means that your website will not be indexed. If your website is already indexed, the crawler will come back and check them that your site is updated or not and if in this process crawler get any stop words then your site could get banned from the search engine. You will not be allowed to remove the word and resubmit. It’s too late.

What is Cost per mille?

Cost per mille (CPM) :-  A system where an advertiser pay and agreed amount for a number of times an ad is seen, regardless actually how many people click on that links. The “Mille” is refers to 1000 (one thousand) viewings of the ads.

What is Website Rank?

Definition of website Rank :- The order in which web pages are listed in search engine results page (SERP).

What is Meta Tags?

Meta Tags : - Meta tags placed on code of pages, that pass information to crawlers, browser software, and some other applications.

Importance of Articles for Link Building

Importance of SEO and Link Building Related Articles: Generally link builder or search engine optimizer start optimization work with unique article which is written by some one according to website, for example, if your site is related to web development then article will be related to web development and if your site is related to SEO then your article will be related to SEO.

What is Paid Placement?

Definition of Paid Placement :- An advertising program where listing appear in response to particular search term, with higher ranking, typically obtained by paying more than other advertiser.

What is Spider or The Crawler Submission?

Spider (The crawler) :- Its a Submission. The act of sending URL to search engine for inclusion in its index.

What is Search Engine Marketing or SEM?

Definition of Search Engine Marketing (SEM) :- Marketing a website Using search engine, Whether you are improving your ranking through natural way, purchasing paid listings or some combinations of two.

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