Definition of PPC Pay per click :- Same as Cost per Click (CPC).
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It is a way to drive traffic to a website and to generate leads or sales. In PPC advertising, advertisers create ads and bid on specific keywords or phrases that they believe their target audience is searching for. When a user searches for one of these keywords or phrases, the search engine displays the ads that match the user's query, and the advertiser is charged each time the user clicks on one of their ads.
PPC advertising is typically used to promote products or services and can be an effective way to reach a large audience quickly. It allows advertisers to control their advertising spend, as they only pay when someone clicks on their ad, and it provides valuable data about the effectiveness of their advertising campaigns. PPC advertising is a popular choice for small businesses and e-commerce websites, as well as larger corporations that want to drive targeted traffic to their website and generate leads or sales.
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