What is Search Engine Marketing or SEM?

What is Search Engine Marketing or SEM?

Definition of Search Engine Marketing (SEM) :- Marketing a website Using search engine, Whether you are improving your ranking through natural way, purchasing paid listings or some combinations of two.

Definition of Search Engine Marketing (SEM) :- Marketing a website Using search engine, Whether you are improving your ranking through natural way, purchasing paid listings or some combinations of two.

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What is Search Engine Optimization or SEO?

Definition of Search Engine Optimization (SEO) :- Altering (Badalna) or changing a website so that its rank higher in the search engines known as search engine optimization or SEO.

What is Meta robot tag?

Meta robot tag :- This tag allows pages author to keep some web pages from being indexed by search engines, Similar to robot.txt file.

What is The Value of Niche Marketing?

Definition of Niche market: - A niche market is smaller portion on large market. It generally refers to a group whose needs are not being addressed by mainstream  provider. Another way we can say that niche marketing would be a narrowly defined group of potential customer.

What is Search Engine Submission?

Definition of Search Engine Submission:- Submission of a website to index them to search engines. Generally its use for brand new website which are not indexed in search engines till now.

What is Conversion rate?

The Percentage of visitor on a  website who buy something.

What is XML feeds?

Definition of XML feeds :- A process in which information about web pages fed into index without using a crawler. For example using RSS (Rich Site Summary).

What is Landing Page?

Definition of Landing Pages :- The web pages where the visitors reaches after clicking your search engine listing.

How to Check Your Sites Ranking

First of all go to the search engine where you want to check your site’s ranking, and enter the keyword you want to check. Your result page will come up, and you will need to look through them until you find your website. SEO expert recommended that if you are not listed in at least the top 20 then you should continue to optimize.

What is Search terms?

Definition of Search terms :- The words that Searcher enter into a search engine’s search box.

What is Crawler?

Definition of crawler: The Crawler is known as a  “Bot” or a  “Spider”. This part of the Search engine wanders the web, following links and picking up the information for its database. Crawlers do most of their work at time of the Day when search engines are less busy, but they typically visited frequently updated pages more often.

What is Graphical Inventory?

Definition of Graphical Inventory : - Banners and other ads that appears depending on the keywords a page contains. This includes Pop ups, Browser toolbars, and rich (reach) media.

What is Paid listing?

Definition of Paid listing :- Listings that search engine sell to advertisers. Usually through Paid Placement or Paid Inclusion programs.

What is Delisting from Search Engines?

Definition of Delisting :- This is when web pages has removed from index of search engines, usually they have not been update for a long time.

What is Search Engine Marketing or SEM?

Definition of Search Engine Marketing (SEM) :- Marketing a website Using search engine, Whether you are improving your ranking through natural way, purchasing paid listings or some combinations of two.

What is Cloaking?

The act of serving content to search  engine spiders. That is different to what the normal visitor wants to see.  Search engine will ban you if they find that you are doing this.

How to Evaluate your own sites SEO Profile?

Before you can evaluate your site’s SEO profile, you need to understand what a SEO profile is, and how it works. A SEO profile for a site is just like a Marketing plan or a Business plan.

What is Doorway pages?

Definition of Doorway pages :- A web page created for improving page rank or domain authority or page authority of another page, Doorways page do not give more information to the people viewing them.

What is Spam?

Spam :- Any search engine marketing method that search engine decides is detrimental to its effort to delivered relevant search results.

Understanding Stop Words and How to Avoid Them?

To understand how to avoid stop words, you have to understand first what the stop words are. Search engines have some words or phrases that are considered “Stop Words”. When the spider or crawler encounter one of these words they will live immediately your website and any information they gathered from it will not be saved in their database. This means that your website will not be indexed. If your website is already indexed, the crawler will come back and check them that your site is updated or not and if in this process crawler get any stop words then your site could get banned from the search engine. You will not be allowed to remove the word and resubmit. It’s too late.

What is Paid Placement?

Definition of Paid Placement :- An advertising program where listing appear in response to particular search term, with higher ranking, typically obtained by paying more than other advertiser.

What is Back links?

Back links : - These are links to a website from external sources, including other web pages, Directory, and Advertising. Get Back links or Oneway links.

what is Seach Engine Listing?

Definitin of search engine Listing :- An information that appears on search engines Results page (SERP) in response to a search. Search engines always prefer unique and informative contents according to site niche to list them in database and if search engines list your sites contents then its known as search engine listing or listing.

What is Pay for Performance?

Definition of Pay for Performance :- A term popularized by search engines as a synonym (same word like) PPC. It stress to advertiser that they only paying for ads that “Perform” in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money even if no one click on them.

What is Link?

Link : - Link is a text by which you can go to another web pages or another pages of same site. Example of link : Seo Friendly Web Directories List.

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