If you own a small business, chances are you’re used to doing everything yourself—from social media curation to business finances. After all, you know your customers best, and you know your business inside out.
This approach works well—until it doesn’t. The fact of the matter is, you have to be all in when you are doing marketing. Otherwise, your marketing efforts will eventually start hurting your business instead of helping it.
Without proper marketing, your business won’t grow. And “winging it” won’t cut it. At some point, you have to hand it to the pros.
If you want to generate more leads, you need to have a robust online presence. You need to set up a well-designed website, include your contact info, major products or services, and a CTA (call to action).
But, this is just the beginning. You need to attract visitors. And, getting people to visit your site is an ongoing effort. The best way to ensure your site will have a lot of traffic is by investing time and effort in SEO (search engine optimization).
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SEO is the practice of improving your site’s ranking on search engines such as Google, Bing, and Yahoo (but mostly Google). And, it goes beyond indexing your site on Google my Business.
Basically, to improve your rankings, you need to target keywords that your prospects use when searching the web for information that is relevant to your business. And, you can target those keywords by including them in the content you feature on your website.
Google also takes into account your domain authority when deciding how to rank your site. Your domain authority is how Google sees your reputation within your niche. You can improve your domain authority by having other reputable sites link back to you, and thus improve your search engine ranking.
Even though it seems pretty straightforward, SEO is much more nuanced than it seems. If you do it the wrong way, search engines may penalize you (not feature you on search engine result pages). The safest bet is to outsource your SEO to professionals.
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If you can’t afford to keep an in-house marketer on your payroll, or if you think that hiring one will cost you more money than they can help bring in, this doesn’t mean that doing everything by yourself is a cost-efficient solution. As mentioned, doing marketing the wrong way, or not dedicating enough time to it, can hurt your business.
Outsourcing your marketing to an agency can be far cheaper than doing everything in-house. It saves you the awkward learning curve as well as the money you need to hire an in-house marketer.
And, since you’ll gain access to immediate planning and strategy, you won’t need to spend any time on training someone to do your marketing. Moreover, since your marketing agency will be providing you with all the key information and data, you won’t need to do extensive research on your own before making strategic decisions. Nor will you need to adapt to new programs all the time.
The number of leads your business generates in a certain time period is one of the best ways to measure your marketing efforts. If your marketing campaigns are not delivering leads to your sales team, it’s best to get some professionals to help you out.
A marketing agency can get you qualified leads in a reasonable amount of time and thus help you fill your sales pipeline. To ensure your sales team will get positive results, your agency will craft an effective marketing plan they can follow.
A marketing agency can figure out where your prospects are, what content they want to see, and what’s the best way to deliver it to them.
Chances are, you don’t really know whether your marketing is working if you haven’t made it your priority. In the digital world of today, data and analytics are the foundation of marketing.
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You’re setting up yourself for failure without marketing analytics. You can use tools such as Google Analytics, but they aren’t of much use if you don’t know what to make of the numbers.
Marketers live and breathe data. To make sure even your smallest marketing efforts are delivering results, marketing agencies track each and every breadcrumb of available data. By hiring a marketing agency to do your analytics for you, you’ll be optimizing your time as well as your budget.
Quality content is the backbone of marketing. But, ensuring consistency in content creation is no easy task. To be a good content creator, you need to know what your target audience is looking for and offer them solutions in the form of engaging blog posts or beautiful graphics.
It’s not uncommon for a business to start strong with content generation and then publish less and less content. But, your ability to frequently publish quality content dictates your brand presence.
You may be good at what you do, but that doesn’t mean you are good at creating content about what you do. If you are lacking content, do know that many marketing agencies specialize in content creation as well as SEO and other marketing fields. You can rest assured that you will be able to find one that has experience with generating content for your niche.
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18 Nov 2023
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