What is Conversion rate?

The Percentage of visitor on a  website who buy something.

Conversion rate is a metric used to measure the success of a website or marketing campaign in terms of the number of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. The conversion rate is calculated as the number of conversions divided by the number of visitors, and is typically expressed as a percentage.

For example, if a website has 100 visitors and 2 of them make a purchase, the conversion rate would be 2%. A high conversion rate indicates that a large percentage of visitors are taking the desired action, while a low conversion rate may indicate that the website or marketing campaign is not effectively converting visitors into customers.

Improving conversion rate is a key goal for many businesses and is achieved through a combination of factors, including website design, user experience, targeted messaging, and effective call-to-action (CTA). By optimizing these elements, businesses can increase their conversion rate and improve the return on investment (ROI) of their marketing efforts.