What is Doorway page?

Definition of Doorway pages :- A web page created for improving page rank or domain authority or page authority of another page, Doorways page do not give more information to the people viewing them.

Doorway pages are web pages that are designed to rank highly in search engine results pages (SERPs) for specific keywords or phrases, but which provide little or no value to users. The main purpose of doorway pages is to redirect users to another website or page, usually for the purpose of boosting the search engine ranking of that website.

Doorway pages are often created specifically for search engines, and are not intended to be viewed by users. They may contain little or no original content, and may be stuffed with keywords in an attempt to manipulate search engine rankings.

Doorway pages are considered a form of spam or black hat SEO and are against the guidelines of most major search engines, including Google. The use of doorway pages can result in search engine penalties, including lower search engine rankings or even delisting from search engine results pages.

To avoid the use of doorway pages and maintain a strong online presence, website owners should focus on creating high-quality, original content that provides value to users. This can help to improve search engine rankings and attract more organic traffic to a website.