What is Schema Markup?

Schema markup is a type of structured data that is used to help search engines better understand the content on a website. It is a set of standardized vocabulary or "schema" that website owners can use to annotate their web pages with information about the page's content, such as the type of content, the author, the date published, and other relevant information.

By adding schema markup to their web pages, website owners can help search engines more accurately interpret the content on the page, which can improve the visibility of the page in search engine results. For example, schema markup can be used to provide rich snippets, which are enhanced search results that include additional information about the content, such as ratings, reviews, and other details.

Schema markup is implemented using a specific vocabulary, called Schema.org, which was created by a collaboration between Google, Microsoft, Yahoo!, and Yandex. The Schema.org vocabulary includes a wide range of different types of content, including articles, books, events, organizations, and many more.

To add schema markup to a web page, website owners can use a variety of different methods, including manually adding schema markup to the HTML code of the page, using a schema markup generator tool, or using a plugin or extension that adds schema markup to a content management system (CMS) like WordPress.

Overall, schema markup can be a valuable tool for website owners looking to improve the visibility and search engine optimization (SEO) of their web pages, by helping search engines better understand and interpret the content on the page.