definition of search engine, what is search engine
Contextual links are displayed on the web pages when content of the page indicate to an ad server that the page is good match for specific keywords or phrases.
Definition of Reciprocal links :- A “link exchange” in which two sites link to each other.
Definition of Landing Pages :- The web pages where the visitors reaches after clicking your search engine listing.
Link : - Link is a text by which you can go to another web pages or another pages of same site. Example of link : Seo Friendly Web Directories List.
Definition of Search Engine Marketing (SEM) :- Marketing a website Using search engine, Whether you are improving your ranking through natural way, purchasing paid listings or some combinations of two.
Spider (The crawler) :- Its a Submission. The act of sending URL to search engine for inclusion in its index.
Definition of Paid Placement :- An advertising program where listing appear in response to particular search term, with higher ranking, typically obtained by paying more than other advertiser.
Definition of Ping to Search Engines:- Method to let search engines know that website is updated. If we are updating any website then we use this method to let search engines know that site is updated and now ready to index.
Definition of Pay for Performance :- A term popularized by search engines as a synonym (same word like) PPC. It stress to advertiser that they only paying for ads that “Perform” in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money even if no one click on them.
Definition of Index: - Once the crawler has collected all the information, then after it is stored and indexed all information. This allows user for searching keywords or phrase to get result relating to what they were searching for – their search results. More sites incorporate (Shamil karna) rating system like Google page rank or Alexa ranking for positioning your site. This ratings are used to attempt to ensure that sites are very important or get more traffic than other (unimportant sites).
Shopping Search :- Shopping search engine allows shoppers to find out web related to products and there prices.
Definition of Graphical Inventory : - Banners and other ads that appears depending on the keywords a page contains. This includes Pop ups, Browser toolbars, and rich (reach) media.
Meta robot tag :- This tag allows pages author to keep some web pages from being indexed by search engines, Similar to robot.txt file.
Definition of XML feeds :- A process in which information about web pages fed into index without using a crawler. For example using RSS (Rich Site Summary).
Definition of Search Result Page :- The page that appears after a user enter their search terms. For example if we are looking seo services website and we have not idea about good company so we open Google and searching for seo services firm. Google is showing result after your search and that is know as search engine result page.
Definition of website Rank :- The order in which web pages are listed in search engine results page (SERP).
Definition of Paid Inclusion :- An advertising program where pages are guaranteed to be spidered and included to index of search engines in exchange for payment.
Definition of Cost per click (CPC) :- A system where an advertiser pay an agreed amount for each click someone makes on a links leading to their website.
To understand how to avoid stop words, you have to understand first what the stop words are. Search engines have some words or phrases that are considered “Stop Words”. When the spider or crawler encounter one of these words they will live immediately your website and any information they gathered from it will not be saved in their database. This means that your website will not be indexed. If your website is already indexed, the crawler will come back and check them that your site is updated or not and if in this process crawler get any stop words then your site could get banned from the search engine. You will not be allowed to remove the word and resubmit. It’s too late.
Robot.txt :- A file used to keep web pages from being indexed by search engine.
Spam :- Any search engine marketing method that search engine decides is detrimental to its effort to delivered relevant search results.
If you are looking exactly reason though which search engine takes decision for any link then I want to say you clearly that,No one can be actually certain of what accurately it takes to search out on top of the search engine results. There are a huge number of factors concerned. On the other hand, it has been well-known for a fact that all search engines gives value the importance of links.
Back links : - These are links to a website from external sources, including other web pages, Directory, and Advertising. Get Back links or Oneway links.
Definition of crawler: The Crawler is known as a “Bot” or a “Spider”. This part of the Search engine wanders the web, following links and picking up the information for its database. Crawlers do most of their work at time of the Day when search engines are less busy, but they typically visited frequently updated pages more often.
Unethical SEO technique is unlawful, unscrupulous, or just in bad taste. We shouldn’t use this technique for submissions otherwise there are more chances to get banned by Search Engines.