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Top 10 Marketing Automation Software Of 2021

Top 10 Marketing Automation Software Of 2021

Top 10 Marketing Automation Software Of 2021

In the earlier days, marketing was synonymous to print ads and radio. But, with advancements in technology, there have been drastic changes. Automation of marketing is one of those?

But, is marketing automation really effective? If yes, how do marketers implement it? What are the platforms where it can be used? Which is the best marketing automation software?

Before you make a hasty decision of choosing an automation software, you should know two things:

  • Not every business needs an all-in-one software
  • Marketing automation only reduces administrative tasks. It does not find marketing solutions and strategies for you.

Put down in simple terms, marketing automation software is the right hand for marketers!

Which are the best ones? Let us walk you through the list.

Best marketing automation software of 2021

Usually, all organizations do not need full-fledged automation software until they know which works the best for them. So, before investing, it is wise to look for all the options available. Here is a list of the best marketing automation software of 2021:

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1. PeppyBiz:

PeppyBiz is one platform with dynamic solutions. With our marketing automation software, you can deliver relevant content automatically. The key features include:

  • Connect your customer’s channels through omnichannel marketing
  • Set the rules and visualize the automated customer journey
  • Track and rate customer’s actions
  • Send personalized emails to your audience
  • Conversion of website traffic to sales
  • Automatic product recommendation
  • Nurturing new signups
  • Closing more sales
  • Fostering engagement with the audience

Execute all your marketing scenarios seamlessly. Start growing with PeppyBiz.

2. Sendinblue:

If you want to give a headstart to your digital marketing, Sendinblue can help you ace it. Right from sending emails, chats, CRM, and others, you can do it all. The features they offer include:

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  • Functionalities that help in designing the message and further personalizing emails.
  • Design landing pages to carry out dedicated campaigns.
  • Integrate the custom signup forms which help in growing your contact list.
  • Other features include retargeting the audience, Facebook Ads, Transactional email, SMS marketing, etc.

3. Marketo:

This one is a very popular marketing automation software. The services they offer cater well to small, medium and large-sized enterprises. With amazing customer support, it is the go-to option for marketers. The features offered include:

  • Web-based platform for email marketing
  • Landing pages, web analytics, social media, nurturing, etc.
  • Marketing campaign automation and driving customer engagement.
  • Identify the customer and businesses to increase revenue
  • Get 24*7 online support.

However, this platform requires a hefty investment of $895/month. So, before you do it, ensure that you have a good financial hand.

4. HubSpot:

HubSpot is the right option for small and medium scale businesses. They provide ample marketing tools. These include web analytics, landing page, SEO, SMM, content management, etc. This allows you to launch marketing campaigns quickly and effectively. The various features offered are:

  • Content editing and design modification
  • Content formatting is simple and you can easily publish it on the site
  • They offer integration features for Salesforce, Netsuite, etc.
  • Creation of email template, subject line automation, among others.
  • Optimization of blog posts based on keywords. This helps in SEO ranking
  • Complete online support

The pricing of this software is at $200/month. However, they also offer a trial version. So, before you make a choice, try it!

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This platform allows you to easily connect all the cloud applications. This helps in the automation of marketing and business processes. They provide you with over 100 connectors for all SaaS applications.

This one offers reliable solutions with data encryption, audit logs and data retention controls. Further, you can create simple automation and complex workflows. The features they offer are:

  • Creating integrations visually
  • They allow conditional formatting and logic in the workflows
  • It supports all other apps required for CRM, marketing, e-commerce, collaboration, payments, etc.


This is yet another great platform for content management and workflow creation. It helps you in planning the blogs, social media content, preparing a calendar, etc. You can easily organize all your assets based on the type, date and priority. The features are as follows:

  • Clients can come on board as guests to track the work  progress
  • You can easily share the assets and receive feedbacks
  • Provision of editorial calendar

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7. EngageBay:

It is a comprehensive software which offers solutions for marketing, sales and services. You can use either some specific tools or the complete set. It allows you to gain insights into the customer journey. The key features on the list are:

  • Social media marketing management
  • Lead capturing and conversion
  • Email automation
  • Multi-channel marketing

8. Pardot:

If you want to streamline your marketing and sales efforts, Pardot is the perfect choice for you. They offer dynamic features which include:

  • Comprehensive marketing campaign building
  • Measuring and tracking campaigns
  • Build professional emails
  • Automation of emails
  • It allows integration with other software like Microsoft Dynamic CRM, etc.

They also offer a free trial version. While the paid one is priced at $1000/month/user.

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9. ActOn:

This is another very popular software. It can be customized on the basis of business requirements. Unlike others, their features are flexible. This allows you to reach the right audience without any restrictions. The key features include:

  • Lead scoring
  • Customizable CTAs
  • Analytics
  • Search marketing
  • Segmentation

10. LeadSquared:

This one mainly focuses on the B2C aspect of marketing. It helps in increasing sales and growing leads. The features they offer include:

  • Capturing leads from various sources including emails, calls, social media, etc.
  • Lead and task prioritization
  • Sending automated sales notifications
  • Various email templates to choose from

You can avail of their 30-day free trial. Following this, their initial plan starts at $25/month. This one is surely affordable.


To summarize, if you are looking for the best marketing automation software, these ones can do complete justice. However, before you put it into action, know your business requirements well. Do not overspend on the areas you don’t need to! After all, marketing is not a pocket-friendly affair.

Author Bio : 

Sara Williams

Sara is a content writer at PeppyBiz, a platform that helps businesses automate repetitive tasks and increase work efficiency through marketing automation software.

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